I was under the influence last week.
I should clarify that it wasn’t from a mind-altering substance, but rather the eponymous CBC radio show hosted by Terry O’Reilly.
This particular episode was of interest to me as it was about selling love.
Under the Influence host O’Reilly presented a great history about online dating and how it has transformed since 1959, when it first started, to the modern dating of today. Back in 1959, two students at Stanford University tried to match 49 men to 49 women by inputting their questionnaire answers into an IBM 650 mainframe computer. They received an “A” for the project. 
The very first computer dating service in the United Kingdom was started in 1964 by Joan Ball, who called the Marriage Bureau.
The first computer dating service in the United States began in 1965 and was called Operation Match, which today is known as match.com and continues to be one of the most profitable online dating platforms, with annual revenues of US$800 million.
As profitable as online dating may be for those who own such companies, there are millions of people frustrated and longing for a more organic approach to meeting someone. 


Given the hundreds of different dating apps out there, one thing is very evident — the chance of actually meeting someone on the street or in a bar and having that meeting lead to a long-term, meaningful relationship or marriage is extremely rare.
I often go on these dating sites and check out who is selling themselves. I know that sounds a bit critical, but let’s face it — anyone who has a profile on a dating app is essentially listing themselves as available.
There are some photos and a sales pitch with all of one’s best qualities, hoping to get a swipe or a click. That’s not unlike a realtor who has homes for sale with photos and all of the reasons the house is a great buy.


I recently spoke with a man about going on a date with one of my clients and he told me he certainly didn’t need any help with his romantic quests.
Fair enough, even though he would have been gob smacked at the woman I had in mind. A week later, while I was looking at some profiles up for grabs online, there was that man who told me he didn’t need any help.
So I messaged him and noted he had changed his mind about getting some assistance in finding a partner.
What people fail to realize is that if you meet someone through a friend or co-worker, via online dating or by way of me, they did not do it completely on their own.


I have many men and women who prefer my discreet service as opposed to putting themselves on the internet.
Regardless of how you do it, there is nothing wrong with any of these methods They all work differently. The point is, if one method hasn’t been working for a long, long time, maybe you should try something different. 
If you are currently listed as available on a public dating profile, feel free to reach out to me by email at holmes@wheretheheartis.ca, as I have some clients who could make you feel like cancelling your dating app. Before you know it, you could be feeling under the influence.